Year
Client
Mathnasium
Project Type
Social Media
Challenges
The account had existing ad spend, but the strategy wasn't built around conversion, campaigns were generating impressions without a proportional return in website traffic or meaningful engagement. Organic content had limited traction, with strong view counts that weren't translating into profile visits or clicks. The work wasn't just about creating better content — it was about reorienting the entire strategy around a single outcome: getting the right parents to the website.
Solution
The May website visit campaign delivered results at $0.87 per visit, outperforming previous comparable campaigns that ranged from $1.04 to $1.15, a meaningful drop in cost without sacrificing quality of traffic.
On the organic side, content shifted toward human-centred storytelling: parent testimonials, community-focused reels, and posts built around real experiences at the location.
The top-performing reel doubled the reach of the account's previous all-time best post while driving 6× more profile visits, meaning the same sized audience produced dramatically more people actively looking into the business. Account-wide, the profile visit conversion rate grew from 1.31% to 2.66% on a lower overall ad spend. Less reach, more of the right people taking action.
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