Year
Client
Chemrade Software
Project Type
Content + Print
CHALLENGE
Chemrade was unknown in Canada. Despite a strong track record across Europe, North America, Asia, and Africa, the Canadian market had no existing awareness of the brand, no localized messaging, and no relationships to build from. Canadian OHS regulations differ meaningfully from European standards, which meant generic materials wouldn't land. Enterprise buyers needed to see that Chemrade understood their regulatory environment specifically – not just that they had a good product. The challenge was building credibility and pipeline simultaneously, from the ground up, within a single contract period.
SOLUTION
Within six months, Chemrade had a localized strategy, a full suite of Canadian-market assets, and real conversations happening with enterprise corporations across the country. The pipeline generated exceeded $90,000 CAD in qualified opportunities, with three corporations progressing to follow-up meetings before the contract closed. The foundation – the research, the roadmap, the messaging frameworks, the outreach playbook – was built to outlast the engagement. Canada went from an untapped market to an active one.
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