Company
Duration
Bringing a Product to International Markets
A Dutch occupational health and safety platform needed to break into Canada from scratch, no presence, no pipeline, no local strategy. We built all three.
About the project
The work started with research – analyzing Canadian, European, and international OHS regulations to identify where Chemrade's offering fit, mapping the competitive landscape, and understanding what Canadian enterprise decision-makers actually needed to hear. From there, a full go-to-market roadmap was built covering target industries, messaging frameworks, and outreach timelines, presented directly to executive leadership. Existing sales and marketing collateral was localized for Canadian audiences, and new assets were created specifically for the expansion – LinkedIn ad content, sales presentations, and conference materials. Outreach was executed through targeted LinkedIn prospecting using Sales Navigator, identifying enterprise decision-makers and conducting personalized outreach and sales meetings.
Challenges
Breaking into a new country isn't just a marketing problem, it's a trust problem.
Chemrade was unknown in Canada. Despite a strong track record across Europe, North America, Asia, and Africa, the Canadian market had no existing awareness of the brand, no localized messaging, and no relationships to build from. Canadian OHS regulations differ meaningfully from European standards, which meant generic materials wouldn't land. Enterprise buyers needed to see that Chemrade understood their regulatory environment specifically – not just that they had a good product. The challenge was building credibility and pipeline simultaneously, from the ground up, within a single contract period.
Summary
8 meetings booked. 3 in active follow-up. $90,000+ in qualified pipeline – built from nothing.
Within six months, Chemrade had a localized strategy, a full suite of Canadian-market assets, and real conversations happening with enterprise corporations across the country. The pipeline generated exceeded $90,000 CAD in qualified opportunities, with three corporations progressing to follow-up meetings before the contract closed. The foundation – the research, the roadmap, the messaging frameworks, the outreach playbook – was built to outlast the engagement. Canada went from an untapped market to an active one.
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