Year
Client
Pierogi Pictures
Project Type
Branding + Social
CHALLENGE
Independent film fundraising lives or dies on emotional resonance. Audiences won't support a project they don't feel connected to, and connection is hard to manufacture for a series that doesn't exist yet. The additional complexity here was specificity: "Ukrainian, But Not Ukraine" occupies a space that's easy to misread. Too much emphasis on the geopolitical context and it becomes a news story. Too personal and it loses the universality that makes people outside the community care. The campaign had to hold both, specific enough to be authentic, open enough to travel.
SOLUTION
The creative direction pulled directly from the film's own emotional logic. Home Is Complicated became the campaign's anchor, a line that captures the series' tension in four words and opens it up to anyone who has ever felt the pull of a place they don't fully belong to. From that foundation, the campaign expanded into reels, interview content, and graphics that introduced the project to the world.
Hear it From Them
"OddFolk Studio was a cornerstone in the development of my artistic career. I was incredibly thankful to a mutual colleague for putting us in touch, because what I was met with was an incredible amount of professionalism, dedication, reliability and heart. And as a staff of one for my own theatre collective, it was really refreshing to finally have someone in my corner, with exceptional client service and marketing strategies. If you are an artist simply needing a soundboard on how to market yourself or a project of yours, Rahul and OddFolk Studio are the best to get in contact with."
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