Company
A Brampton tutoring centre needed social media that did more than collect views. Here's how a shift in strategy started moving the right people to the right place.
About the project
Month 1 was spent building the content foundation - a cohesive feed, a paid ad strategy built around precise audience targeting, and organic content designed to speak directly to parents in the Brampton area. Every decision was made with one question in mind: does this move someone toward the website, or does it just add to the view count?
Challenges
Reach without intention is just noise. The goal was to make every post and every dollar accountable to something real.
The account had existing ad spend, but the strategy wasn't built around conversion, campaigns were generating impressions without a proportional return in website traffic or meaningful engagement. Organic content had limited traction, with strong view counts that weren't translating into profile visits or clicks. The work wasn't just about creating better content — it was about reorienting the entire strategy around a single outcome: getting the right parents to the website.
Solution
$0.87 per website visit. A profile visit conversion rate that doubled - on lower spend.
The May website visit campaign delivered results at $0.87 per visit, outperforming previous comparable campaigns that ranged from $1.04 to $1.15, a meaningful drop in cost without sacrificing quality of traffic. On the organic side, the top-performing doubled the reach of the account's previous all-time best post while driving 6× more profile visits, meaning the same sized audience produced dramatically more people actively looking into the business. Account-wide, the profile visit conversion rate grew from 1.31% to 2.66% on a lower overall ad spend. Less reach, more of the right people taking action.
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